Create / Develop / Market / Report
Kangela Marketing
Digital Marketing For The Travel Industry
As we enter the 3rd decade of the digital age, ensuring that your message, and your brand, is easily found by potential customers through digital marketing channels, and perhaps even more importantly, that it’s easy for them to use & understand when they do find it, absolutely HAS to be a top priority.
Gone are the days when the messages people got about products or services were what brands pushed at them. These days consumers have more control than ever before over the marketing messages that they receive. Their sources aren't only the media, or even Google, it's also their friends, relatives and social media influencers, and, they are more likely to believe them than you!
We've been helping clients, especially in travel & tourism to thrive since 1999, let's talk about energising your business, and get your brand ready for 2020!
- Creative Design – with 20 years experience and an unbeatable reputation, we can create modern brand identities and digital design, from start-ups to corporates
- Custom Development - if a website or app isn’t user friendly, or doesn't perform it's core function properly, it has very little chance of success, and, it MUST be compatible with mobile devices
- Marketing – a combination of search engine optimisation, paid advertising, influencer marketing and social media is essential to ensure that your brand is found, and importantly, trusted, by potential customers
- Reporting - no matter what effort is applied in the creative and marketing process, it's meaningless without meaningful and effective measurement & reporting
Creative Design
You only get one chance to make a first impression, your website, app or brand is your shopfront, it's the first impression that many people, including potential customers, have of your business, we will help you get it right, first time.
Development
We've been building effective, user friendly websites and applications for years, and we know that regardless of how beautiful the creative, if your online platform doesn’t perform its core function, or display correctly on a mobile device, a customer’s attention is lost, along with a potential sale!
Marketing
An online presence is an expensive investment, to be cost effective, a digital marketing strategy needs to be geared towards maximising direct bookings and generating trust. Ensuring that your business is easily found by potential customers, is trusted, and vitally, is easy for them to use, has to be a priority.
Reporting
To get the most out of your investment, you need to track visitors to your online properties and monitor what they do when they get there. Google Analytics is a vital cog in the travel marketing wheel, showing whether your digital marketing efforts, paid advertising, influencer and social media efforts are paying off.
