Create / Develop / Market / Analyse
Digital Marketing for Africa
Intelligent Travel Marketing
Is Your Business Ready For 2020?
As we enter the 3rd decade of the digital age, ensuring that your message, and your brand, is easily found by potential customers, and that it’s easy for them to use & understand, absolutely HAS to be a priority. Kangela provides a personalised, full digital marketing service for forward thinking businesses in the travel, tourism and hospitality space. We harness cutting edge technology to understand your customers behaviour, then optimise your media mix to deliver real, tangible and cost effective results.
Based in Cape Town & the Garden Route, and in the near future Mauritius, with a large network of experts, located worldwide, we can handle projects of any size, anywhere and at a most reasonable price. We've been helping clients to thrive since 1999, let's talk about energising your business, and get your brand ready for 2020!
Digital Marketing for 2020
This Is What We Do!
- Create – with 20 years experience and an unbeatable reputation, we create modern brand identities and digital design, from start-ups to corporates.
- Develop - we build user friendly websites and applications that convert visitors into customers, are mobile friendly, and that are optimised for excellent search engine rankings.
- Market – a combination of search engine optimisation (SEO), paid advertising, influencer marketing, online PR and social media, ensures that brands are found, and importantly, trusted, by potential customers.
- Analyse - regardless of the effort applied in the creative and marketing process, effective analysis & measurement of the data is essential, and using that data to constantly improve usability & increase conversions, which is something we do really well.
You only get one chance to make a first impression, your website, app or brand is your shopfront, it's the first impression that many people, including potential customers, have of your business, we will help you get it right, first time.
We've been building effective, user friendly websites and applications for years, and we know that regardless of how beautiful the creative, if your online platform doesn’t perform its core function, or display correctly on a mobile device, a customer’s attention is lost, along with a potential sale!
An online presence is an expensive investment, to be cost effective, a digital marketing strategy needs to be geared towards maximising direct bookings and generating trust. Ensuring that your business is easily found by potential customers, is trusted, and vitally, is easy for them to use, has to be a priority.
To get the most out of your investment, you need to track visitors to your online properties and monitor what they do when they get there. Google Analytics is a vital cog in the travel marketing wheel, showing whether your digital marketing efforts, paid advertising, influencer and social media efforts are paying off.