Work By Kangela
Current & Past Clients
African Fusion Travel
African Fusion Travel is a boutique online travel agency focusing mainly on Africa and the Indian Ocean Islands. We did a total refresh of the brand, with a new logo, and colours designed to accentuate the browns and golds of the African bush, and the turquoise and blues of the tropical islands. Primary areas of focus were on rebuilding the website to bring it up to the modern standard expected by their up-market customers. Visit African Fusion Website
We also created a new website dedicated to the island holidays component Island Fusion Travel. Visit Island Fusion Website
The social media presence was refreshed and expanded with new and regularly updated Facebook, Twitter and Instagram feeds. Google Adwords were implemented to attract visitors searching for highly targeted terms, and the sites were both optimised to rank highly on Google and other search engines. Today both sites are doing very well and the business has grown from strength to strength as a result of their investment in their online assets.
African Welcome Safaris
The owners of African Welcome Safaris, a company that offers bespoke, luxury safaris in Africa, were unhappy with the results or service that they were getting from a large agency. We completely rebuilt the website on a WordPress platform, applying changes to the layout and navigation to improve mobile compatibility. We also ramped up their social media profile on Facebook and Instagram. A targeted Google Adwords campaign was initiated, bringing highly qualified visitors directly to the website, which has excellent organic rankings on Google for the targeted keywords. Recently organic traffic has increased to the extent that it's been possible to scale back spending on paid advertising channels. Visit African Welcome Website
Prepaid24 is a leading vendor of prepaid electricity, airtime and data in South Africa. After a period of managing their digital marketing and Google Ads in-house, the directors approached Kangela to assist with bringing their online presence into the mobile age. Work began with building a mobile-first website and conducting an SEO audit. The Google Ads account was completely overhauled, increasing the number of conversions while reducing the cost per acquisition. As a result of basic SEO improvements, organic traffic now exceeds paid for the first time. Visit Prepaid24 Website
As CEO of Synergize Digital, along with an awesome team of talented people, we built a company that created cutting-edge websites and obtained enormous online success for brands like Remax, Car Magazine, Property 24, ADT Security, Safari Now and Sotheby’s Realty. We were also recipients of numerous Gold and Silver awards at the prestigious annual Bookmarks Awards, where the top digital agencies are judged on their work each year.
Vineyard Car Hire
Vineyard Car Hire is a well-established, reputable and independently-owned car hire business located in Kenilworth, Cape Town. When they approached Kangela to help them improve their online presence, their website was old-fashioned, slow to load, difficult to use and not mobile friendly. We completely refreshed the design and usability, maintaining a mobile-first approach from the start. The new website is modern, user-friendly and efficiently converts visitors into customers, with search engine traffic massively increased. Website visitors have increased by 377% compared to the same 6 month period the previous year, conversions are up, and bounce rate is down. Visit Vineyard Website